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Linktree vs. Hopp
Which Link-in-Bio Tool Is Right for You?
How many times have you heard (or written) the words “head to my link in bio”? It’s become the go-to move for creators, small businesses, and influencers alike.
Social media platforms only give you one precious link to do it all, and that’s where link-in-bio tools come in. They let you turn that single link into a powerful hub for your brand, products, services, and content.
Not all link-in-bio tools are created equal. Let’s take a closer look at two of the biggest players: Linktree and Hopp by Wix.
So, which one should you choose?
In this guide, we’ll compare Linktree vs. Hopp to help you make the best decision for your brand. We’ll break down features, pros and cons, pricing, and real use cases. Plus, we’ll share actionable tips to help you get the most out of your link-in-bio page.
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About Hopp
A Smarter, More Customizable Link-in-Bio
If Linktree is the classic option, Hopp is the glow-up.
Built for creators, entrepreneurs, and anyone serious about their online presence, Hopp takes the link-in-bio concept and turns it into a fully branded, business-ready mini-site, with way more room to grow.
Key Features
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Fully customizable pages (fonts, layouts, colors, buttons, and more)
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Designer-made templates that look amazing right out of the box
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Built-in tools to sell digital products, collect tips, book services, and gate content
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CRM and lead collection features
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Landing pages on demand
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Automations for emails, SMS, and more
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Branded link shortener & SEO tools
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Works seamlessly with your favorite platforms: Calendly, YouTube, Spotify, Patreon, etc.
Key Features
-
Fully customizable pages (fonts, layouts, colors, buttons, and more)
-
Designer-made templates that look amazing right out of the box
-
Built-in tools to sell digital products, collect tips, book services, and gate content
-
CRM and lead collection features
-
Landing pages on demand
-
Automations for emails, SMS, and more
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Branded link shortener & SEO tools
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Works seamlessly with your favorite platforms: Calendly, YouTube, Spotify, Patreon, etc.
Pros:
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Endless customization (even without design skills or coding)
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Mobile-optimized and lightning fast
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Includes advanced business tools usually only found in full websites
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Built-in monetization and marketing features
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Seamless integration with Wix and other tools
Cons:
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For some of the most powerful features, you’ll have to upgrade to the Pro plan
Plus:
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Hopp is powered by Wix, one of the world’s leading platforms for website building. That means you're getting state-of-the-art infrastructure, reliability, and global scale.
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Already have a Wix website? Hopp integrates beautifully with your Wix tools - from CRM to email marketing to design syncing.
About Linktree
The OG Link-in-Bio Platform
Linktree was one of the first tools to popularize the link-in-bio concept and for many, it’s still the default choice.It’s simple, clean, and gets the job done.
Key Features
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Linktree offers an easy-to-use drag-and-drop interface, built-in analytics, and integrations with tools like Mailchimp and Shopify.
Pros:
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Well-known and trusted
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Free plan available with decent features
Cons:
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Limited design flexibility and customization options are basic
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Limited design flexibility and customization options are basic
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If you have lots of links, there’s no way to organize them in a beautiful, structured way
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Can’t really stand out with Linktree
The bottom line
Linktree is a solid choice if you want something simple and functional - but if you’re looking for more control over your brand and deeper features, it might feel a bit restrictive.
Which Link-in-Bio Tool Is Right for You?
Feature | Linktree Free | Hopp Free | Linktree Pro | Hopp Pro |
|---|---|---|---|---|
Customization | Limited | ✓ | ✓ | ✓ |
Custom Domain | - | ✓ | ✓ | ✓ |
Analytics | - | ✓ | ✓ | ✓ |
Monetization Tools | - | ✓ | - | - |
Custom Domain | - | ✓ | ✓ | ✓ |
Link Shortener | - | ✓ | - | ✓ |
Search Engine | - | ✓ | - | ✓ |
Wix Integration | - | ✓ | - | ✓ |
Team Tools | - | ✓ | - | ✓ |
Hopp’s Pro plan unlocks a full suite of business-ready tools, not just more links, but more opportunities to grow and monetize.
Final Verdict: Which Link-in-Bio Tool Should You Choose?
It really depends on your goals.
Choose Linktree if you want a simple way to share a list of links. It’s familiar, easy to set up, and gets the job done if you don’t need much customization or planning to use it as your brand’s online presence or digital business card.
Choose Hopp if you're looking for something more powerful. Whether you’re a creator, entrepreneur, or business owner, Hopp gives you complete control over the look, feel, and functionality of your page - with advanced tools that go way beyond just links.
If you’re serious about building your brand, growing your audience, and converting clicks into action - Hopp is the clear choice.
Frequently Asked Questions